New Flow Of Conversions With The Home Apps
If you want to increase the number of conversions, mobile apps can be a great way to push users down the conversion funnel comprehensive business systems. Mobile apps can be used to acquire both users at the top of the funnel and users at the bottom of the funnel.
As mobile apps are by nature much more targeted (in content and usefulness), they can be used to reach specific users in the funnel. Mobile websites, on the other hand, reach a diverse audience. Using the smart home apps is essential here.
Users spend a lot of time on mobile devices. It is safe to say that a lot of users open the apps they have installed on their devices almost every day.
Even when users are not actively using a mobile app software developer malaysia, they are reminded of the mark associated with the app. The app icon acts as a mini advertisement for the brand.
Mobile application icons can function as innovative banner ads.
The presence of an application on a user’s terminal makes it possible to subconsciously influence his perception of the brand.
This user behavior may be related to signal detection theory, which suggests that users even deal with advertisements that they have ignored at some level in their mind.
Apps Can Run Faster Than Websites
A well-designed mobile app can perform actions much faster than a mobile website.
- Applications typically store their data locally on mobile devices. On the contrary, websites generally use web servers. For this reason, data recovery is done quickly in mobile applications.
- The apps also save users time by recording their preferences and using them to take proactive action on their behalf.
- Mobile websites are therefore technically slower than mobile apps!
While all of this is happening in the background, users can perform actions faster on the mobile app front-end. All of this contributes to a pleasant user experience.
Mobile App Vs Mobile Site – Which One Should You Choose?
Developing a mobile website and mobile app for your business can be a costly affair. You may need to choose one of the two channels, depending on your budget and business goals.
While both channels have their own advantages and disadvantages, mobile apps in particular can help you achieve higher conversions.
Mobile apps offer superior customization and operational efficiency, along with many other exclusive features.
A mobile application is software that can be downloaded to your smartphone via an App Store (Google Play, Apple Store, etc.). An application is not accessible from a browser.
The different types of mobile application
There are three types of mobile application. The first is the native mobile application. Developed to measure, for a particular operating system and usable offline, it is the most complex and expensive application to develop.
The second type of application is the web application, which adapts to different operating systems but cannot be used offline. Less complex to develop, however, it is not optimized for all screens.
The third type of mobile application is the hybrid application, which is developed from standard market technologies. If the development is simplified, hybrid applications cannot be used offline and the display is not optimal on all smartphones.
It is important to determine the most suitable format for your project, based on your goals and your budget.
You possibly want to find an alternative to the mobile application? You may be interested in PWAs, we wrote article about them.
Advances in chatbots and google
Alternative solutions to applications are emerging. Indeed, if smartphone users generally have a large number of applications, they only use 5 on average. The others are quickly used and sometimes uninstalled.
The chatbots for example meet the same need for immediacy, with a number of advantages. In particular, they can avoid downloading friction and variability in navigation and ergonomics between the tools.
In addition, Google is now becoming a navigation tool, in particular with the Google My Business offer. Now, Google offers a lot of information directly in its interface, such as movie times or restaurant reviews. Users can have this information in the search engine, without going to specific sites. In this context, a mobile application is not always relevant . The omnipresence of Google must be taken into account when choosing mobility solutions.
The cost of a mobile application
A mobile application can have a significant cost. In the short and medium term, there are obviously design costs. Several formats need to be developed, for Android and for iPhone. In the long term, there are mainly the costs of third – party application maintenance (TMA), with many updates to be expected to ensure compatibility with new mobile devices. It is essential to properly assess the investment that a mobile application represents.
In conclusion, the presence on mobile has become essential to acquire new customers and retain them. Developing a mobile application is an excellent way to create a link and proximity with your target.
Some will feel lost in this flood of information. Don’t worry, the online apps can help you in your digitalization process.