Category: Online Business

With changing technology, everything around us has now become more convenient. One such application of digital technology is the interactive touch foil digital kiosks in malls. You may have seen some malls and shopping centers already installed kiosks at the main entrance or on every floor. But do you know that digital kiosks offer much more versatile applications than just locating stores in a mall?

 

Well, it is not the first time you’ve heard about it right? So, here we will discuss the different types of digital kiosks available and how you can utilize them at your storefront or even at different floor levels in a mall.

 

Before we begin, you should know that interactive touch screen digital kiosks are one of the most popular media for advertisement and surveys as well. They are intuitive and can be customized according to your needs. These digital kiosks make the lives of the common people much simpler by providing them with an engaging yet informative environment.

Before we begin, you should know that digital kiosks are one of the most popular media for advertisement and surveys as well. They are intuitive and can be customized according to your needs. These digital kiosks make the lives of the common people much simpler by providing them with an engaging yet informative environment.

 

Digital Kiosks – a brief introduction

 

Digital kiosks are popular because they are free-standing and customizable. Just like our smartphones, you can add or remove any widget that you find useful or irrelevant, respectively. Since they can be easily installed, you can find them at the entrance of the building, waiting for areas, different floor levels, and even in retail aisles.

 

Every digital kiosk must have a screen and a processor enabled control unit that bridges the hardware to the software. Every kiosk content is developed using cloud-based software. Thus, you can remotely control the widgets and the content. You can also add various functionalities like store maps, store locator, book movie tickets, and other functions that required people earlier.

 

Due to their sleek design and eye-catching features, they can be easily noticed by the visitors. It acts as a virtual companion to the people as well as brands. 

 

Digital Kiosk – The build

 

The commercial digital kiosks are generally made up of aluminum housings encasing the touch screen LED. This touch screen LEDs can be protected by sturdy film covers to give it longer durability and maximum protection.

 

Some of the hi-tech kiosks also have an integrated cooling system to reduce overheating. This is provided if the environmental condition is hot. However, most malls have centralized air conditioning systems so they don’t require a cooling system. Apart from that, the digital kiosks have a wide viewing angle with a 4000:1 contrast ratio. It provides much better visibility for the users. Some kiosks also have gorilla glass protection to avoid abrasing during multiple usages.

 

The 400-nit brightness doesn’t compromise the functioning of the kiosk. These commercial grade screens are rated for 70000 hours without image burn. Thus, they can be used 24/7. Now, let us talk about the different types of digital kiosks available.

 

Digital Kiosks – types and applications

 

Several kinds of digital kiosks can solve your needs. However, they are broadly classified based on screen size, orientation, and functionalities.

 

Based on the screen size, the kiosks can be of 32”, 43”, 48”, and 55”. Interactive digital displays can be of either portrait or landscape orientation. Based on the functionalities, you may opt for toughened glass for better screen protection, retail-based advertisement, store locator, etc.

 

However, malls are not the only place to station a digital kiosk. These screens can also be placed in airports, museums, hotels, railways, and many more.

 …

To start with, it requires little investment. This is very interesting, and although you should not trust yourself because every business has costs associated with it, the initial and fixed costs that digital business requires are much lower than a “traditional” one. Another clear advantage of digital business is its scalability, perhaps one of its most important qualities – and which will also depend on the business model we choose.

The scalability -related to the microeconomic term “economies of scale” – is a concept widely used and desired in the digital economy, especially with the development of startups. A scalable business is one that gives us the possibility to grow without increasing investment in the cost structure. Or put another way, the one whose model will allow us to increase our income more than in proportion to our costs (or even without increasing our costs), a feasible situation thanks to the rise of new technologies and the possibility of accessing them at a relatively low price.

There are those who consider scalability as a basic characteristic to be sure that our business will be a success. Eye to the data.

Another of the virtues of online business is its greater reach. Its potential market covers any part of the world, 24 hours a day, 365 days a year. With digital business, we can reach millions of people regardless of their place of residence or our location. In addition, we will not have to assume establishment costs, and we will have the ability to implement personalized communication strategies and immediate dissemination, being able to monitor the results in real-time.

According to the preferences of investors in Silicon Valley (which we take as a reference), the best opportunities to undertake on the internet could be:

• Ecommerce / Social Commerce
• SaaS applications (Software as a Service)
• E-Learning Education
• Mobile Business and Apps
• Internet of things (wearable and smart things)
• Collaborative consumption

In any case, forecasts suggest that a time will come when the digital environment will be one of the cleanest and most important sources of income, offering companies speed and efficiency to reach a greater number of customers and immediate and immediate customers’ comfort when shopping and hiring their services.

However, despite the great benefits that the online environment offers, many businesses fail year after year (almost 80% according to some studies). Should this discourage us? No way. We just have to be aware that starting a digital business requires a large volume of commitment, effort, and perseverance (as with any business, on the other hand), so if we make the decision to undertake it should be something that we like, let’s control, and have enough market.

Take your time and determine your business model.

We will start from the basis that we already have an identified business idea, because, in reality, the difficult thing is not to have the idea but in knowing how to put it into operation and make it work by finding the right business model and strategy. That is perhaps the most critical aspect for an entrepreneur or a startup, defining its business model, the structure of its strategy.

Use the Business Model Canvas if you already have a traditional company and want to rethink your business model or move it to the Internet. However, I suggest you use the Lean Canvas if you start from scratch. The Lean Canvas, based on the lean startup methodology, places the beginning of any undertaking in the identification of a problem or need for the public and then puts the focus on the product relying on a validation methodology based on uncertainty, learning, and fast iteration. It is also divided into nine blocks, like the Business Model Canvas:

1. Issue
2. Customer Segments
3. Unique Value Proposition
4. The solution to the problem
5. Channels
6. Income Stream
7. Cost Structure
8. Key metrics
9. Differential advantage

Of all of them, I suggest you pay attention to the following that we list below, as part of the aspects that you should especially monitor to maximize your success.…